Community guides · Beauty
Before you reply in r/indiemakeupandmore — the rules nobody writes down
Drop a comment in r/indiemakeupandmore and you're talking to people who can read an INCI list. Generic 'this product is great' doesn't land; '2% BHA suits oily skin in humid climates' does.
What's hot in r/indiemakeupandmore now
What people are actually discussing
Top threads from the last month — what's getting engagement right now.
What this sub rewards
How replies earn upvotes here
- Lead with education, not a product or solution pitch. Name the active ingredients (niacinamide, retinoic acid, salicylic acid), not just brand names.
- Acknowledge that individual results vary. Same product affects different skin types differently. Note your skin type and concerns.
- Offer multiple options or perspectives, not a single prescription. Offer alternatives across budgets — Cerave vs SkinCeuticals as a price-tier comparison.
What good looks like
Real comments that landed in r/indiemakeupandmore
Two recent highly-upvoted replies. Notice what they have in common — concrete, no preamble, no self-promotion.
"Love this concept! Great post!! (Also now I really want to try those Little & Grim scents 👀)"
"What a cool find!!! You’re so lucky😭😭"
The one rule that gets posts removed
Values creator connections — focus on artisanal aspects and creative process.
Your pre-reply checklist
Before you hit Reply — four quick checks
Does my comment add something specific, not just an opinion?
A useful reply names a number, a method, a personal experience, or a concrete example. If you could replace your draft with "I agree" and lose nothing, rewrite.
Have I read the top 3 comments already on this thread?
If the highest-upvoted reply already says what you were about to say, your comment will sink. Add what's missing — counterexamples, edge cases, the next step — not what's there.
Would my reply still work if my username was removed?
If it only makes sense because it promotes you, your product, or your platform, this sub will spot it. Frame the value as "this solved it for me," not "check out my…"
Did I skim the sidebar rules one more time?
Every sub has at least one rule that surprises outsiders — peer-review only, no images, no specific tags, no off-topic. Five seconds in the sidebar can save you a removal.
Want to draft this reply with the rules already baked in?
Try Redimates — free, 10 replies / week