Community guides · Business
r/marketing commenting guide — what works, what tanks
If r/marketing has a vibe, it's 'screenshots of actual P&L beats motivational quotes.' Replies that share real numbers get traction; the ones that don't sink.
What's hot in r/marketing now
What people are actually discussing
Top threads from the last month — what's getting engagement right now.
What this sub rewards
How replies earn upvotes here
- Use specific numbers, metrics, or benchmarks when they strengthen the point. If you have numbers, share them. 'Spent $400 on ads, got 8 signups' beats 'ads worked OK'.
- Sound like a fellow community member, not a vendor or service provider. Speak as a fellow operator, not a vendor. 'When I tried X' beats 'Our platform offers Y'.
- No corporate or marketing tone. Plain, human language only. Drop ROI / synergy / leverage. Use 'I tried' / 'cost me $X' / 'didn't work because Y'.
- Emphasize process and method over outcomes or boasts. Lead with 'here's how I did it' not 'we hit $1M ARR'. Outcome-only posts read as bragging.
What good looks like
Real comments that landed in r/marketing
Two recent highly-upvoted replies. Notice what they have in common — concrete, no preamble, no self-promotion.
"You may not be the worst marketer after all, your headline "caught my attention," and it did the same for many others."
"The only people who talk about manipulation in marketing are try hard weirdos/kids who rant online about marketing being the source of all evil - it's just not what the profession is in real life. This is very 'I am a real human marketing professional'."
Your pre-reply checklist
Before you hit Reply — four quick checks
Does my comment add something specific, not just an opinion?
A useful reply names a number, a method, a personal experience, or a concrete example. If you could replace your draft with "I agree" and lose nothing, rewrite.
Have I read the top 3 comments already on this thread?
If the highest-upvoted reply already says what you were about to say, your comment will sink. Add what's missing — counterexamples, edge cases, the next step — not what's there.
Would my reply still work if my username was removed?
If it only makes sense because it promotes you, your product, or your platform, this sub will spot it. Frame the value as "this solved it for me," not "check out my…"
Did I skim the sidebar rules one more time?
Every sub has at least one rule that surprises outsiders — peer-review only, no images, no specific tags, no off-topic. Five seconds in the sidebar can save you a removal.
Want to draft this reply with the rules already baked in?
Try Redimates — free, 10 replies / week